Asif has been the creative force behind YU Spaces and leads its global strategy and development initiatives. His passion for contemporary design came in the early 90’s when both living and working in Spain and Italy.
Prior to establishing YU Spaces Asif spent 15 years working within the sports management arena in International and development, working for some of the biggest sports brands in Football and F1.
It was through his extensive travelling and marketing expertise in brand development that he saw a niche in contemporary design within the UK market. He set about forming partnerships globally with some of the leading lights in the industry and thus YU Spaces and Partners was born.
Today the company have regional Partners in nearly a dozen countries and have carried out numerous design and build projects globally.
Asif has an excellent eye to both unearth new design talent and procure new products for YU demanding clientele. His knowledge of contemporary design, construction and procurement is highly respected within the industry. In 2018 he won the prestigious London Asian Businessman of the Year Award.
In his spare time he works on charitable projects, loves to travel, learn languages and works as a motivational speaker.